Error recovery ยท Updated October 22, 2026
WTNMarket 404 recovery journey for retired guide URLs
Design a useful 404 route for missing WTNMarket pages without hiding broken links or creating soft 404s. This guide treats WTN Market and WTNMarket search terms as research labels, not as proof that a destination is official or safe.
Return the correct status
A missing WTNMarket page should return HTTP 404 while displaying a useful branded explanation. Serving a homepage with status 200 creates a soft 404.
Keep the missing URL out of canonical sitemaps and structured Article data.
Offer relevant next steps
Link to the homepage, guide library and a small number of stable resources. Avoid sending every retired article to an unrelated page.
Use descriptive anchors so visitors understand where each option leads.
Repair the source of the error
Log broken internal links and correct the referring template or article. A polished 404 does not replace maintenance of the internal link graph.
External obsolete URLs may remain 404 when no equivalent replacement exists.
Verify crawler behavior
Test a definitely missing route after deployment and confirm its status, robots behavior and visible navigation. Monitor Bing crawl reports for repeated internal errors.
Submit corrected referring pages when their public links change.
Frequently asked questions
Should every missing WTNMarket page redirect home?
No. Use a real 404 unless a genuinely equivalent replacement exists.
Can a custom 404 return status 200?
It should not; that can be interpreted as a soft 404.