Brand accessibility ยท Updated October 22, 2026
WTN Market brand image and alt-text governance
Keep WTN Market logo usage, alternative text and social images consistent across templates. This guide treats WTN Market and WTNMarket search terms as research labels, not as proof that a destination is official or safe.
Define the image purpose
A linked header logo identifies the WTN Market information site, while a decorative background may need no alternative text. Describe function rather than visual ornament.
Do not add official or verified claims to alt text when the page does not support them.
Use one stable brand label
Apply the supplied WTN Market logo consistently without modifying the asset for each page. Keep accessible names short and predictable.
Separate brand identification from the destination status shown in link cards.
Check social previews
Open Graph and Twitter images should use absolute canonical URLs and remain readable at common crop sizes. Their text should match the public page purpose.
A social image is not a substitute for an HTML title or visible H1.
Audit generated templates
Verify the homepage, policy pages and article templates after every build. Broken paths or copied labels can affect every page at once.
Include image response and alt-text checks in the release script.
Frequently asked questions
Should logo alt text include SEO keywords?
No. It should identify the image or linked destination naturally.
Can social preview text make unsupported claims?
No. Social metadata should match the visible and supportable page content.